Tuesday, May 25, 2010

Probing Pixar: Part 4





Toy Story 2 would mark the beginning of Pixar and Disney negotiating for future projects. It was a six year process that was bumpy to say the least. However, it all started with Toy Story 2. I explained Pixar's process that lead up to its' first two successful films. That process did however take its' toll on director John Lasseter. Lasseter was scheduled to take a break following A Bug's Life. That break was cut short when those at Pixar found out about the progress of Disney's straight for DVD film Toy Story 2. John was forced back into action. The film wasn't very good and it was being rushed out in order to capitalize on the success of the first film. Lasseter came in and over the course of a weekend they re-story boarded the entire project. Within seven months they finished the film. Once again the film went on to monster success. Where does the business future of these two companies come into play?

Pixar's first two films made Disney an astronomical profit, and Pixar was compensated, however not nearly to the degree they should have been for their involvement. A long battle ensued between Steve Jobs and Michael Eisner at Disney. The goal was to have Disney purchase Pixar and pay them fairly for their contributions. Several years would go by until this was achieved, and by the time a deal was reached, the creative minds of Pixar took over the Disney animation leadership roles. This was pivotal for setting Pixar up securely for next decade and a half.



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